TWO

Creative Key Visuals Direction | Packaging Design | Web Design | Campaign Strategy & Management | Social Media Content Design & Management

objective

To design an innovative mooncake packaging for TWO's 2023 Mooncake Festival, integrating a lantern feature for festive celebration. The objective is to create a multifunctional product that not only reflects the brand's new key visual direction but also enhances consumer engagement and enjoyment during the festival period.

THE IDEA &
CONCEPT

Step into the cosmic realm with TWO's mooncake package, where the allure of space and familial love converge. As the Mooncake Festival ' approaches, an astronaut yearns for his mother's embrace on Earth.
In a heartfelt gesture, she sends mooncakes into space, a symbol of love spanning the cosmic void.

But there's more to this package. As night falls, it transforms into a 'radiant lantern, casting a soft glow reminiscent of Earth's moonlit nights. Adorned with pastel hues symbolizing spring blossoms, it serves as a tangible reminder of their enduring bond.

Experience the enchantment of TWO's design, where every moment ist illuminated by love and reunion.

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